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ROI

Measure the return on any investment as a percentage of what it cost you, along with the raw dollar profit. Enter the final value and the cost to compare deals on equal footing.

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💡 Good to know: ROI ignores time: a 50% return is superb in a year and mediocre over a decade. Use CAGR to compare across periods.

Worked example

ROI: 50% · Profit: $500.00

How it’s solved

Worked on the example above, step by step — follow along and you can do it on paper next time, no tool required.

  1. ROI expresses profit as a percent of what you put in.
  2. Profit = final value − cost
    $1,500.00 − $1,000.00 = $500.00
  3. Divide by the cost and multiply by 100
    $500.00 ÷ $1,000.00 × 100 = 50%

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Inputs

Frequently asked

How is ROI calculated?

ROI = (final value − cost) ÷ cost × 100. A $1,500 return on a $1,000 cost is a 50% ROI.

Does ROI account for time?

No — it's a total return. For an annualized figure, use the CAGR tool instead.

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